I was not using someone else’s words and scripts, I felt myself.
I was using the most powerful communication weapon I never even thought was relevant.
And it felt good. Effortless. Fun again in practice. And we blew up!
But then I tried to coach it.
Very inconsistent because I did the same thing. I taught my clients how to do what I do.
And in 2011 I remember going to a chiropractic school to give a lecture. My eyes were opened. I realized I needed to do something about this.
I sold my practice and got so convicted and wanted to eradicate scripting for certainty.
I was committed to teaching the profession that it was more about our voice behind our words rather than the words themselves. And I was on to something but still couldn’t crack the code for everyone I was teaching.
I started another practice.
And then I helped start a franchise model to get it off the ground.
I launched my “research” poster, teaching and programs.
I taught at a University.
I studied and spoke all over the world.
I created a brain lamp model because I needed to blend the science and communication.
I’ve been on the front end of this with unique insight and experience. And then something happened…I had a client whom I mentored. He was sharp. Knew the research. Knew all the science as good or better than me.
But he sent me his conversion communication report, and I literally thought it was a joke. Because this was a strong minded health practitioner.
But his communication was so poor. It hit me.
It’s not just about knowing the science.
We can “educate” people all we want.
But we must be able to influence their decisions.
We must be able to convert them into paying, committed clients who are willing to tell others.
This forced me to really study how humans make decisions.
Combining my background in neuroscience, I broke it all down…
If you are going to make a shift in your practice, conversions and revenue…
You need to implement 3 key brain-based steps that I lay will lay out for you in a minute…